The humanistic method takes a positive view of human nature and emphasizes the uniqueness of the individual. Therapists in this tradition, who are interested in exploring the nature of creativity, love, and self-actualization, help clients realize their potential through change and self-directed growth. Humanistic therapy is also an umbrella term for gestalt, client-centered therapy, and existential therapy.

In 1957 and 1958, Abraham Maslow and Clark Moustakas met with psychologists who shared their goal of establishing a professional association that emphasized a more positive and humanistic approach. The discussions revolved around the topics they believed would become the core tenets of this new approach to psychology: Self-actualization, creativity, health, individuality, intrinsic nature, self, being, becoming, and meaning.